India is the second-largest furniture market in Asia and the Pacific and one of the fastest-growing markets projected for 2025
INR 15,000 to INR 20,000
the stabilized average basket value for online furniture purchases in India, indicating growing consumer confidence in digital furniture shopping
$24 Bn
the estimated size of the Indian furniture market in 2024, projected to grow to $60 Bn by 2033 at a CAGR of ~10%
$1.4 Bn
in 2021-22, India’s finished furniture exports (HS code 9403) have risen significantly
The Indian furniture market is set to witness exponential growth in the coming years, driven by rising incomes, increasing urbanization and evolving consumer preferences for modular and contemporary furniture. This promising growth trajectory has attracted significant attention from both domestic and international players, positioning India as a competitive alternative to established furniture manufacturing hubs in Asia. Key factors contributing to India’s attractiveness include a comparative advantage in factors of production such as affordable labour and abundant raw materials, proximity to global markets supported by an efficient logistics network and a well-developed manufacturing ecosystem.
Innovation is playing a pivotal role in transforming the Indian furniture sector. Startups are introducing contemporary designs, modular furniture and integrating technology, such as augmented reality (AR), to enhance customer experiences by allowing them to visualize furniture placement in their homes. This aligns with the growing demand for convenience and personalization among urban consumers. E-commerce platforms like Pepperfry and Urban Ladder have revolutionized furniture shopping, expanding access to urban and semi-urban markets with diverse, stylish and affordable options. In parallel, collaborations between startups and local artisans are boosting traditional craftsmanship, preserving India’s cultural heritage while creating employment opportunities and producing high-quality furniture for domestic and international markets.
The government of India has implemented various initiatives to boost domestic furniture production and enhance global competitiveness. Key measures include standardizing furniture production and imports, ensuring product safety and promoting indigenous designs that leverage India’s rich cultural diversity. Additionally, trade agreements such as the India-UAE Comprehensive Partnership Agreement (CEPA) and the India-Australia Economic Cooperation and Trade Agreement (ECTA) have provided zero-duty market access for Indian furniture exports to partner countries, significantly enhancing the sector’s global reach and attractiveness.
5th – largest producer of furniture globally, India ranks high in global production
4th – largest consumer of furniture globally, India plays a significant role in global consumption
Rich heritage of craftsmanship, particularly in woodwork and carpentry; Regions like Jodhpur are emerging as significant supply centres for hardwood furniture, supported by low labour costs
The country offers an abundant supply of indigenous wood species like teak, rosewood, Sheesham and mango, crucial for producing high-quality furniture.
By 2047, over 51% of India’s population will live in urban areas, increasing the demand for household, modular and luxury furniture
Global Brands are manufacturing and sourcing products from India: Major brands like IKEA, Hettich and Hafele are increasing manufacturing and sourcing more and more furniture from India
India’s geographic advantage ensures better transit times to East Coast and European harbours
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