Ayush

It stands as a beacon of rapid growth and immense potential within India’s economy. Over the past decade, its manufacturing segment alone has burgeoned from under $3 Bn in 2014 to an impressive $23.3 Bn by 2022, marking an exponential growth trajectory. This surge is underpinned by a robust CAGR of 17% across the industry, with sub-sectors like nutraceuticals and plant derivatives surpassing even these figures. Concurrently, Ayush services have flourished, reaching a valuation of $21.3 Bn, mirroring the sector’s manufacturing prowess. Notably, Ayush has emerged as a global player, as evidenced by its significant exports to key markets such as the USA, EU and UAE, which account for more than half of its total export volume.

The sector’s allure extends beyond economic metrics; it embodies a cultural and wellness renaissance that resonates globally. This is underscored by burgeoning interest and investments from diverse global quarters, spanning Southeast Asia to North America and Europe. Furthermore, Ayush’s growth story is distinctly inclusive, powered largely by MSMEs and startups, which constitute over 80% of the sector’s entities. These startups, which are frequently located in Tier-2 and Tier-3 cities, signify a democratization of entrepreneurship and a deep-rooted cultural heritage that meets modern entrepreneurial zeal. Moreover, with a substantial presence of women entrepreneurs—comprising 55% of startup leadership—the sector not only promotes economic growth but also social empowerment.

Looking ahead, the Ayush sector is poised for even greater strides, buoyed by post-pandemic lifestyle shifts towards holistic health and heightened global recognition. Initiatives such as the Ayush Visa and endorsements from global platforms like the G20 and WHO underscore its growing stature and promise. As the industry matures, fostering innovation and nurturing startups will be pivotal to harnessing its full potential. The coming decade holds immense promise for Ayush startups to not only lead domestically but also emerge as global champions, steering this ancient yet dynamic sector into a new era of prosperity and prominence on the world stage.